PROVIDENCE, R.I. (November 1, 2006) - California Giant Berry Farmshas been named presenting sponsor of the 2006 USA Cycling National Cyclo-CrossChampionships being held Dec. 15-17 at Roger Williams Park in Providence."This entire committee is devoted to the promotion of an active, healthylifestyle," said Lyle Fulkerson, operations director. "To have a sponsorsuch as California Giant Strawberries is a perfect fit. This company hasa strong affinity to cycling and to the New England market.""We're excited to be involved," said Anthony Gallino, Vice Presidentof Sales for California Giant Berry Farms. "Our Company is committed topromoting health and fitness for all ages. We also happen to love the sportof cycling and specifically, cyclo-cross."The company has supported the California Giant Strawberry cycling teamfor several years with many members competing at the national level, includingthe 2004 & 2005 masters national champion, Justin Robinson. CaliforniaGiant will be sending eight of their team members to the 2006 event.The event has set a pace to break all attendance records for the national'cross championships. The event's online registration service, BikeReg.com,reported a massive hit when the registration opened in October."This is the biggest registration spike we have seen because it wasso important to be in first for riders," said Steve Roszko, founder ofBikeReg.com. He reported more than 600 entrants registered in the first10 minutes. After one day the event had more than 1,100 entrants. "We'vehad other big quick sell outs like the Mt. Washington Hill Climb and theSingle Speed World Championships but they just had to get in, it did notmatter to be first."There are no field limits for the national championships but start lineposition is based on a criteria that includes order of registration.

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About California Giant Berry Farms:
California Giant Berry Farms grows and ships over 14 million traysof berries annually. From its nurseries to state-of-the-art cooling facilities,the family-owned company controls every aspect of its strawberry productionto ensure superior quality and supply to its customers. Based in Watsonville,California, California Giant produces strawberries, blueberries, blackberriesand raspberries. The company's operation encompasses all aspects of growing,handling and shipping of fresh berries. The management and employees knowthe future depends on the actions of today and places concerns for theenvironment, food safety, excellent quality and service at the core oftheir business. For more information visit www.calgiant.com.About Roger Williams Park:
Known as the 'Jewel of Providence,' the award-winning Roger WilliamsPark attracts more than 2 million visitors per year. Cited by the NationalTrust for Historic Preservation as one of America's premier urban parks,Roger Williams Park was designed by Horace Cleveland. Roger Williams Parkis located just south of downtown Providence, the capital of Rhode Island.About USA Cycling
Recognized by the U.S. Olympic Committee and the Union Cycliste Internationale,USA Cycling promotes American cycling through its 60,000 members and 2,500annual events. USA Cycling associations include the BMX Association (BMX),National Off-Road Bicycle Association (mountain bike), U.S. Cycling Federation(road/track), the National Collegiate Cycling Association and the U.S.Professional Racing Organization (professional men's road). For more informationvisit www.usacycling.org or contact, USA Cycling Director of Marketingand Communications, Andy Lee at 719-866-4867.About the New England Cyclo-cross Association:
The New England Cyclo-cross Association is the committee formed specificallyto promote the 2006 California Giant Berry Farms USA Cycling National Cyclo-crossChampionships. Headquartered in Arlington, Mass., the core members of thiscommittee have experience promoting five national championships and dozensof national caliber events.